On-Demand Blogging: Deliver Content to Your Learners Now!

by Renee Robbins on February 5, 2010

In my learning predictions for 2010I said that blogging was going to hit mainstream learning with force.  Part of the reason is as trainers we constantly get ideas in our heads about what our learners need to know.  We end up writing the ideas down on a sticky note and then find ourselves trying to figure out how to work the idea in to our next training session. Or, perhaps by the time we get to that next training session the idea seems like yesterday’s news.  Blogging gives us the ability to retain a connection with our learners and share quick ideas/thoughts/tips/etc with them in a timely manner.  But how do you share information with your learners when you’re on the go?  Easy… mobile blogging.

Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that they enjoy being able to make frequent updates and posts that keep all of their visitors up to speed with current situations. Mobile blogs, or “moblogs,” take this to the extreme by allowing users to post things literally as they happen. This new wave of moblogs and mobloggers keep web surfers up to date with good and bad events of importance as they occur all over the world, helping to make international communication faster and more accurate.  Mobile blogging marks the beginning of an thrilling new era when web-based communication can happen spontaneously from any location. Moblogging devices mean that there is almost nowhere on the planet that remains off-limits for bloggers.

Mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market. The first moblog technology became available over a decade ago, but it is only the past two or three years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. Mashable has actually come up with a great list of 7 Tools for Blogging on Your Phone. I also know that tools like Wordpress allow you to create a specific email account that will post any email message received by that account.  It is not yet clear whether moblogs will become the dominant kinds of blogs in the years to come, but the current trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites where current events are unfolding, which is one of the reasons why mobile blogging has so much thrilling potential to revolutionize the blogosphere. A moblogger with a camera phone can post blog entries from, say, the foot of the podium at a competitor’s sales presentation or from the supermarket when they see their product on the cover of a magazine. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today’s communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.

Now remember, your whole blog does not need to be a mobile blog.  It can be if you want, but a balance between short posts from the road and longer introspective peices are a perfect mix to give your learners what they need to keep coming back. 


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