7 Tips for Quick & Successful Blogging

by Renee Robbins on February 9, 2010

It seems like 9 out of 10 blogs that are created have the tendency to be abandoned because they can take up a lot of time. And time is one thing that training professionals do not have so much of. But, there are some keys to making your blog work best for you, instead of you working for it. Once you learned and incorporated these steps, it will take you less than 20 minutes to post one entry.

7 Tips for Quick & Successful Blogging

1. Write important and unique content. You can also narrate and share stories to highlight your knowledge and expertise. Personal stories of success help motivate your readers and let them know the value of what you are offering.

2. Put up something new two or three times weekly. You don’t have to write a novel everytime you post. Short articles are fine as long as the essence and value is there. As I talked about in On-Demand Blogging you can even post pictures with short captions to get your points accross.  Or, repurpose old content and post it to your blog.  Got a chapter from a training text you love that you don’t use anymore?  Post it – just make sure you have the appropriate copyright permission. :)

3. Link to other useful resources available on the web. You aren’t the only expert in your field so don’t act like it. When you see a good article from somebody else share it with your readers. This will introduce your learners to additional resources they can use to get a deeper understanding of your topic.

4. Keep track of your visitors. Have a counter set up in your blog so you will see who has been reading your posts. This will also help you in figuring out the number of people that are coming in and coming back to your blog. Your intranet might already have this type of tracking software (for example SharePoint does).  By tracking your readers you can make sure your content focuses on their learning needs.

5. Provide links to additional resources and check if the landing pages are linked correctly. Nothing can turn off visitors quickly than having been linked to some site not in any way related to your blog.

6. Blogs should not be pure “sales talk,” “compliance talk,” or “whatever-your-training-is-about talk.”  Form a relationship with your readers.  Talk directly to them and engage them. Ask for questions and similar experiences. This will give you the ability to see who your superstars are and it gives others the chance to see what happens when they put your training into action.

7. Be patient. Although there are some blogs that work right away, some takes time. Update, update, and update but do not expect instant results to come pouring in. The more good content that you have the more satisfied people will be when they find your blog.

Blogging can help you build a relationship with your learners and truely reinforce your training messages.  However you can’t let it overwhelm you.   The more fun you have with your blog the more fun it will be to read.  And before they know it, your readers will be learning!


P.S.  Don’t think blogging works?  Check out the stories in Blogging Heroes: Interviews with 30 of the World’s Top Bloggers.

Related Posts

  1. Corporate Blogging: Why All The Ruckus?
  2. How to Plan the Ultimate Guest Blogger Experience

{ 2 trackbacks }

Blogging – student blogs | SEO Mixer Blog
February 9, 2010 at 10:00 pm
Make Money In Blogging | Make Money from your Blog
February 10, 2010 at 1:34 am

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post:

Get Adobe Flash playerPlugin by wpburn.com wordpress themes